Render

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Dynamic rendering, or just Render, is a helpful technique that can be used to optimize content delivery. In the dynamic rendering approach, the content can either be served from the UCD service or your web server. The advantage of using a web server to deliver content is that it will tend to be more reliable as redundant routing provides higher availability.

Dynamic rendering requires your web server to detect crawlers (for example, by checking the user agent). Requests from crawlers are routed to a renderer, and user requests are served normally. Where needed, the dynamic renderer serves a version of the content suitable to the crawler. For example, it may serve a static HTML version. You can enable the dynamic renderer for all pages or on a per-page basis.

Web developers create a series of static pages that they serve only to bots. That way, search bots can see the content and index it. Then, they include logic on the website that checks every request. The site serves up static content if the request comes from a bot. The site serves the Javascript content if the request comes from a “normal” web browser.

Why use Rendering for Your Business Website?

  • Dynamic rendering is good for content that uses JavaScript features that aren’t supported by the crawlers or indexable, public JavaScript-generated content that changes rapidly.
  • Dynamic rendering is important because web developers frequently use Javascript frameworks like AngularJS to serve content.
  • It allows you to serve a static HTML, SEO-friendly version of your site to Google’s search bots so they have an improved experience and account for all of the content they might not have fully crawled and indexed previously.
Image: Natie Elimelech

Dynamic rendering represents “the best of both worlds,” Elimelech said. Dynamic rendering means “switching between client-side rendered and pre-rendered content for specific user agents,” according to Google. 

 

Why Use This Framework for Web Development?

  • Serve content and HTML regardless of clients’ capabilities
  • You can optimize HTML for bots
  • User performance is not impacted

Why choose The AD Leaf for Render?

Web development and maintenance are essential to any business. To learn more about how this custom framework can positively impact your business’s website and marketing, please contact us to schedule your consultation at 321-255-0900 or email us at info@theadleaf.com! Our team is excited to help you keep current with the best in the market!

 

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