What Is Domain Authority

What Is Domain Authority & Page Authority And Why Is It Important?

Have you been struggling to rank against your competitors? When it comes to Search Engine Optimization (SEO), one of the most important factors to pay attention to when trying to rank is Domain Authority & Page Authority. That is why we put together this information so that you know what factors we pay attention to for SEO! Let us show you how we can help you grow your brand organically!

What is Domain Authority?

Domain Authority (DA) is a ranking system developed by Moz to determine how likely a website is to rank in search engines like Google. According to Moz, “Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.” While many people may think so, DA doesn’t actually play a role in Google ranking directly. It is rather an aggregate score of how well your website performs compared to the field of options on Google! This makes it more so a prediction tool on how likely you may be able to rank for certain keywords! As it is an aggregate score, it takes influence on a lot of different things to determine your rank, including page speed, keywords, & plenty of other factors! To reiterate, Google DOES NOT use Domain Authority as a means to determine your website rank! As such, it’s better to use DA as a means to examine how well your website’s performance as a comparison!

What is Page Authority

Page Authority (PA) is very similar to Domain Authority. Rather than taking the whole website into account it only determines a specific page in the website. Page Authority in a similar way to DA but it does differ in a certain way. It does not take into consideration specific on-page elements like keyword use or content optimizations. As such, much like DA, it is best used as a comparison to other pages that you are competing with. Page authority is scored on many similar things to Domain Authority, but some key factors include having high-quality content, & how frequently the page is updated. If the page hasn’t been updated in a couple of years then it is more likely to have poor rankings!

How Do I Improve My Domain/Page Authority?

If you’re looking to better improve your Domain/Page Authority then you are going to want to improve your SEO! Since they are both aggregate scores, you need to make your website & pages more competitive in Google Search Results to stand a chance against the ocean of competition! As your competitors increase their SEO and you aren’t doing the same, you’ll fall even further behind in DA! This is why it’s imperative that you are consistently improving your SEO in order to ensure that you can at least keep pace & with your current rankings! When it comes to Page Authority, there are a couple of factors that can help improve your overall score!

Need SEO or Content Writing Services?

If you’re in need of SEO services then getting in touch with the AD Leaf Marketing Firm will be the right move! If you have no experience in SEO it will be very difficult to rank in comparison to your competitors. Especially if they have a higher Domain Authority. This is why you should higher the AD Leaf to improve your SEO and content writing in order to have a higher chance of ranking for your website! The AD Leaf has the main goal of building strong synergistic marketing relationships with our clients. We will learn your goals, your mission, and what success looks like to you! Contact the AD Leaf today at 321-255-0900 to start your marketing services today!

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