Graphic Design

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What exactly is Graphic Design?

Anything that cannot be communicated verbally must be displayed through a means of design to convey the message. Enter graphic designers. They combine art and technology to achieve your desired purpose. In a broad sense, graphic design is the execution of transforming ideas and experiences into visual and textual content. These works of art surround us every day. The pack of gum on your desk, the typeface on a TV ad or even the dollar in your pocket all utilize graphic design. This complex field requires a great knowledge of both visual/verbal communication and creative programs in order to produce an exceptional and effective design. There are multiple forms of graphic design Melbourne FL can manifest; it can be physical or virtual, containing images, words, and graphic illustrations. The scale of the design can range from a postage stamp to an international television commercial. Most importantly, graphic design is created around its purpose. This can be commercial, educational, political or cultural.

Graphic Design Melbourne FL

How can Graphic Design Melbourne FL enhance my business?

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There is a reason graphic design is also called communication design. Our purpose is to communicate your message through visual language. This can be to inform, persuade, engage, motivate, entertain or even attract an audience. Using typography, colors, images, and positions, we compose a design to communicate your vision. We understand the importance of details and the impact they have on your brand. Your business’s visual communication is what leaves a positive first impression. We strive to create the perfect representation of your vision and values through an enticing, unique, and specialized design that will set you apart from competitors.

(Fact to maybe use- 67% of experts say they expect graphic design to become increasingly important to the success of their business over the next five years.)

What applications of Graphic Design Melbourne FL are there?

Graphic Design Melbourne FL

There are countless mediums graphic design Melbourne FL can be applied to. It all depends on your purpose and the message you wish to convey. A few application within specialized areas include:


Print ads, static or animated banner ads, web films, television commercials, direct mail, outdoor ads, and online ads.


Brand naming, conception, identity, revitalization, launch/re-launch, strategy, or anything else that represents the ‘corporate image’.

Identity Design

Logos, products, and packaging, signage, apparel design, marketing collateral and anything else visual that represents the brand.

Corporate Communication

Annual reports, brochures, publications, websites, sales kits, annual reports and new product offerings applications.

Information Design

Graphs, charts, infographics, pictograms, signs, symbols, icons and websites.

Interactive/Experience Design

Games, websites, widgets, video/photo sharing, blogs, and vlogs.

Package Design

This can range from CD’s to shopping bags. Anything that involves visual identity on structural packaging.

Promotional Design

Book covers, invitations, giveaways, motion graphics, posters, announcements, promotions, and motion presentations.

Publication Design

Book, newspaper, magazine, journal, and booklet designs.

Typographic Design

Font design, hand lettering, and custom typography

So as you can see, the different applications of graphic design Melbourne FL are endless. Maybe you just need a logo designed, or maybe you need all identity and branding design composed. Whatever your needs, we will provide the best service catered specially to you in a timely matter.

What do you need to bring to the table?

Graphic Design Melbourne FL

There are a few things you should know before we start discussing concepts. In order for us to create the best possible designs, it is helpful to meet before the creative process to discuss any requirements or guidelines. This will give us a better idea of your vision and will save us from wasting any time creating something unfit.

  1. What is the message.
    • What are you trying to do, say or elicit to the target audience? The overall message could be a simple thank you or it could be to persuade your audience to buy a product. This will help with the overall mood as well.
  2. Who the Target Audience is.
    • Who exactly is this form of communication intended for? Targeting your desired audience can help us cater the design perfectly towards this area. This can be an intended age group, geographic location, gender or other factors.
  3. What the specifications are.
    • Since we are not mind-readers, please inform us of any specifications you require. This can be anything from color to dimensions.
  4. Any creative direction
    • We would hate to create something that does not appeal to your personal likings. Any sort of direction will help us tremendously. Some design elements you could suggest are colors, fonts, mood, works of art or even pictures.

The Graphic Design Melbourne FL creative design process: simple, effective and specialized

Graphic Design Melbourne FL

PLAN: The first order of business involves connecting with you to discuss your business needs and marketing goals. With this information, we then research your market, competitors and target audience.

DESIGN: Once we have a good idea of these aspects, we develop a basic layout of our ideas without any design elements, also known as wireframes. At this time, we now brainstorm and design concepts.

DEVELOP: The next step is to present these concepts to you and explain our reasons behind our designs and choices. Based on your feedback, we make any revisions needed. We then continuously create concept designs until you are 100% satisfied.

DEPLOY: Once we have achieved that golden stage, we deliver the content files to you. The final step is to output all content you require.

Trends for Graphic Design in 2018

1. Multiple Brand Color Schemes
Traditionally, companies have stuck to only a handful of colors to represent themselves. However, in 2018, brands are taking a risk and choosing bolder and brighter color palettes to showcase their brands in order to stand out in the overcrowded world of advertising. Whether it’s a combination of pastels and bold colors strategically placed in the background, as recently seen in Dropbox and eBay’s rebranding, you’re sure to create interest in your brand with this new trend.

2. Color Gradients Are Making A Comeback
Color gradients have been showing up in Instagram’s branding for a few years now and the rest of the world is starting to take notice of this beautiful trend. Whether you choose to place a colored gradient in the background of your site, as a graph on a chart for an annual report or overlaying it on top of an image to create a duotone effect it is sure to be attention-getting.

3. Social Media Images That Identify with The Brand
Anyone can choose a stock photo and insert it into their design, but a good designer will utilize their client’s branding voice to carefully scour the web for a photo that does two things:

  • represents the company’s branding and overall image
  • imparts an emotional response from the viewer that leaves a lasting impression

This sounds easier than it actually is however, with so many stock photos available finding the right photograph is like finding a needle in a haystack. Know that it can be done by keeping your client’s image in mind and dedicating time to finding the right image. The good part is there are many stock photo sites out there with a variety of photos to choose from for any number of topics whether your looking for cooking photography or a landscape scene. Such players as or offer high quality photos for your next project. Search today to find the right image to represent your brand and vision.

4. Unconventional colors
2018 is the year of risk-taking when it comes to including unconventional color into your designs. This means that you can keep your branding and logo colors the same but when introducing a new product or service incorporate a new bold color palette that will grab people’s attention and make them take a second look. You’ll want to use this across all your projects as your ‘unofficial brand colors’. Traditional color palettes are being thrown out the window in favor of bold, unexpected colors. Be one of the brands that takes it up a notch this year and uses color to make a lasting impact.

5. Bold & Handwritten Fonts Are Taking Over
Gone are the days of minimalistic fonts, 2018 is taking over the font world by storm with bold, in-your-face fonts and personal hand-written styles that are guaranteed to make an impact. Adidas has done this very well in their recent print and online advertising. Choosing a font can be tricky because it needs to do the following:

  • Represent your brand’s voice
  • Make an impact
  • Showcase your brand’s personality
  • Get the message across

If you can do all of that in a fun bold or handwritten font then you’re onto something great for your company’s 2018 advertising campaign.

6. Custom Illustrations Are Continuing Into 2018
This year decide to continue with the ever-popular custom illustration theme. Instead of choosing cheesy clip art or stock vector illustrations try your hand at creating your own illustrations to represent your company on social media. It will not only give your brand a one-of-a-kind look, but it’ll stand out in an ever-crowded advertising world.

7. Quality GIF’s
Reaction gifs are dwindling in the professional world in favor of higher quality gif’s. The gif is best when the image and the text coincide side by side making for optimal impact on the viewer. A nice application for a high-quality gif is replacing your featured images or blog headers with these. There are three qualities that make them stand out this year:

• Emotion Oriented
• Information Driven
• Silliness Factor

Your gifs will make the most impact if they contain these three components. Choose a gif today to grab your audience’s attention in a fun way!

8. Cinemagraphs are making their way into 2018
Cinemagraphs are frozen photos apart from a tiny area of subtle movement. For example, a photo of a man’s wrist but the only thing moving is the slight movement of the watch. This new trend is gaining in popularity and is expected to continue over this next year. The great part about cinemagraphs is that they are less obtrusive than gifs or videos but still can make quite the impression when done right on social media.

At The AD Leaf ® we seek to create innovative graphic design projects for our clients. Contact our team in Melbourne, Florida today to see how we can help you stay above the pack and make your advertising memorable for your existing and future customers.

In addition to our Graphic Design services, we also offer SEO Melbourne FL and many other marketing services!