Social Media Strategies for 2024

Social Media Strategies for 2024

What is strategy in Social Media?

It’s essential to have a well-thought-out strategy for your social media presence. This strategy should encompass your objectives, timeline, and overarching purpose. Every piece of social media content should be backed by a strategy to effectively achieve your goals and establish a cohesive online brand identity. To grasp the essence of strategy and determine your next steps, start by identifying your “why.”

Every brand’s “why” varies. Are you a non-profit aiming to raise awareness about a particular cause or mission? Or perhaps you’re a small business owner striving to establish the top restaurant in town. It’s crucial to delve into your motivations and ask yourself how you want your social media presence to contribute to your objectives.

Why your “Why” Matters

Without a defined purpose or “why,” it can be difficult to muster the motivation and direction required to grow your business. Recognizing your “why” enables you to set clear goals and expectations. With these objectives in mind, you can craft customized social media marketing strategies to efficiently achieve your targets. Goals also serve as a valuable indicator of your strategy’s effectiveness and whether adjustments are necessary. If you find that your current social media approach isn’t yielding the desired results over time, it might be time to pivot your strategy.

Understand Your Target Audience

Every business has its own distinct target audience. Comprehending this audience entails understanding their behaviors, motivations, and habits. With this insight, you can customize your messaging and social media posts to resonate with them effectively. Failing to engage your target audience in your posts could lead to missed opportunities with potential clients. According to the State of Consumer Trends Survey, approximately 41% of consumers prefer to research brands or products via social media. By tailoring your social media content to appeal to your target audience, you can facilitate their transition from potential leads to clients. For instance, if your target audience strongly identifies with small businesses actively engaged in community events and donation drives, you might consider showcasing these activities on social media to capture their interest.

As your social media following grows, your various platforms will generate leads. The engaging and valuable content you share online will pique their interest, prompting them to learn more about your products and/or services.

Focus on only posting on relevant social media channels

Numerous social media platforms exist, yet each serves a distinct purpose. LinkedIn, for instance, is geared towards business-to-business interactions and maintains a professional tone, while Instagram offers a more casual environment for sharing photos and connecting with others. For some businesses, being active on certain platforms may not align with their brand identity, leading to unnecessary time spent. It’s crucial to prioritize consistent posting on relevant platforms and refrain from investing effort in those that don’t align well with your goals and the platform’s objectives. 

Stay On Top of Trends

It’s crucial to stay on top of trends. Social media is constantly changing, the type of content that you posted a few years ago may no longer be relevant or obtain the results that you want. Being active in social media, will make it easier for you to identify trends and understand if a trend is on brand to incorporate in your social media strategy.

Engage with your followers

A common misconception is that brands can’t create relationships with their audience.  By actively engaging with your audience such as acknowledging their posts, and comments, and sharing others’ content you can create a meaningful online presence, boost your reputation, establish a brand identity, and help the consumer create a connection with you. It’s crucial to actively engage with your audience otherwise, it doesn’t give a lot of room for people to remember your brand or want to revisit it. This is a great way to add personalization and humanize your brand to your audience.

Strategy is crucial to your brand’s success. You need to understand your purpose to drive your strategy and always remember that your strategy can change from time to time based on your results or new business goals. Setting clear goals and strategies can help you make the appropriate efforts on your social media platforms.

Why The AD Leaf?

We specialize in developing comprehensive social media strategies that boost your online visibility and drive traffic to your website. Our dedicated team collaborates with you to identify your target audience and create engaging content tailored to their interests. We also assist in monitoring and responding to customer feedback, ensuring meaningful engagement with your audience.

Our Social Media Marketing Services are flexible and scalable, catering to businesses of all sizes and budgets. Whether you’re just starting out or aiming to elevate your social media presence, we’re here to help you succeed. Don’t hesitate! Get in touch with The AD Leaf ® today to discover more about our social media marketing services and how we can propel your online business growth. Call us at 321-255-0900 or visit our website to schedule an appointment.

 

marketing tips for landscaping services

5 Digital Marketing Tips for Landscaping Services

In various forms, landscaping has been practiced for centuries, but its origins can be traced back to ancient civilizations. Deliberately modifying the land for aesthetic or practical purposes dates back thousands of years.  Initial marketing strategies were the newspaper, door-to-door sales, word of mouth, etc. Luckily, marketing has evolved a lot, and the internet has provided many opportunities to reach new clientele.  Everyone enjoys a beautiful ambiance, and Landscaping is the gateway for taking a client’s property from zero to hero!  

Utilizing Digital Marketing is essential because landscaping work is often subject to seasonal fluctuations, with demand varying throughout the year. Weather conditions can affect the ability to work outdoors and impact project timelines, leading to scheduling challenges and potential income instability.  Marketing will increase your business clientele, create financial balance, and make your business more durable through ups and downs. The Ad Leaf Marketing Firm has a variety of digital marketing tips to help Landscape businesses with these challenges.

Tip 1: Showcase Your Business via Social Media

Social media marketing is a great way to communicate with the public and showcase your competitive advantage.  Social media provides a platform for landscapers to engage directly with their audience. They can respond to comments, answer questions, and provide valuable tips and advice, fostering a sense of community and trust with current and potential clients.  For example, there is increasing pressure on landscaping companies to adopt environmentally friendly practices. This includes using native plants, reducing water usage, minimizing chemical inputs, and promoting habitat conservation. Social media is a place for your business to address this nice market within your industry and communicate with current/ prospective clients.

These platforms present a place for client expectations and budget constraints to be addressed for landscapers.  It’s wise to share industry insights, news updates, your services, and pricing models. Landscaping companies can showcase their work, share before-and-after photos of projects, and highlight their services through social media platforms. Platforms like Instagram, Facebook, and Pinterest are particularly visual mediums that allow landscapers to visually demonstrate their skills and attract potential clients.

Tip 2: Improve Website Rankings via Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is all about customers finding your business who are seeking your services through search engines.  This is achieved through keyword research, on/off-page optimization, content creation, technical/local SEO, and monitoring/analysis. By implementing effective SEO strategies, landscape businesses can improve their online visibility, attract more targeted traffic, and ultimately increase conversions and revenue. SEO is an ongoing process that requires consistent effort and adaptation to changes in search engine algorithms and industry trends.

Tip 3: Upsell and Communicate with clients via Email Marketing

Email marketing allows a landscape business to communicate in a place that most people frequently visit, their email.  This tip offers many benefits such as cost-effectiveness, targeted communication, increased brand awareness, customer engagement, measurable results, drive traffic & sales, and accessibility & reach.  Overall, email marketing remains a powerful and versatile tool for businesses to connect with their audience, drive engagement and conversions, and achieve their marketing objectives.

Tip 4: Share Industry Knowledge via Content Marketing

Content marketing is how you attract and engage your audience through expertise.  By consistently delivering high-quality content that resonates with their target audience, businesses can increase brand visibility and recognition. Landscape businesses will benefit from brand awareness, an increase in website traffic, leads and conversions, trust & credibility, customer education/engagement, retention, and cost-effective marketing.  This content strategy offers businesses a powerful way to connect with their audience, build relationships, and drive business results by delivering valuable and relevant content that meets the needs and interests of their target market.

Tip 5: Advertise via Pay-Per-Click (PPC)

Pay-Per-Click (PPC) advertising will increase online visibility, drive targeted traffic to your website, and generate leads/sales.  PPC is an investment that properly utilized will provide immediate results, targeted advertising, control & flexibility, cost-effective/measurable results, and brand visibility.  A budget is necessary to participate and is a fast way to earn a profitable return on investment (ROI).  PPC ads can be set up quickly and start generating traffic to your website or landing page almost instantly.

Landscape Industry Marketing Tips

Landscaping businesses benefit from a multitude of services from lawn care, landscape design, hardscaping, softscaping, irrigation systems, tree & shrub care, mulching & soil amendment, seasonal clean-up, landscape lighting, erosion control, etc.  With such diversity, landscapers need to advertise accurately how they can add value to the properties they service.  Content marketing will be a great way to educate the public on your website and social media.

The landscaping industry is highly competitive, with many companies vying for clients in a crowded market. Pay-per-click advertising is a great way to stand out from competitors.  

Customer Service

Providing exceptional customer service/experiences is a great competitive advantage to have in this industry.  Meeting and managing client expectations can be challenging, particularly when it comes to balancing aesthetics, functionality, and budget constraints. Effective communication and thorough project planning are essential to ensure client satisfaction. Providing excellent customer service can set you apart from competitors. Be responsive to inquiries, listen to your client’s needs, and ensure their satisfaction with your work.

Technology

While technological advancements such as landscaping software and equipment can improve efficiency and productivity, keeping up with emerging technologies and integrating them into existing workflows can be a challenge for some landscaping businesses.  The Ad Leaf Marketing Firm can assist with these integrations.

Add Value to Your Business via Digital Marketing

Invest in marketing efforts to promote your services and attract new clients.  Offer ongoing maintenance contracts to your clients to ensure repeat business and steady revenue streams. Regularly scheduled maintenance visits keep landscapes looking their best and provide opportunities to upsell additional services.  Contact us today to learn why The AD Leaf Marketing Firm is a qualified team with expertise.  We are ready to help Landscaping professionals navigate these challenges and thrive in a competitive industry by staying informed, embracing innovation, and prioritizing sustainability and client satisfaction.  According to a study by Statista.com,  “As of January 2024, there were 5.35 billion internet users worldwide, which amounted to 66.2 percent of the global population. Of this total, 5.04 billion, or 62.3 percent of the world’s population, were social media users”. Utilizing Social Media, SEO, Email Marketing, Content Marketing, and PPC will provide peace of mind.  Applying these 5 marketing tips for landscaping services will add value to your business.

5 Marketing Tips for Financial Services

In the rapidly evolving world of finance, effective marketing strategies can significantly affect how financial services firms connect with and retain clientele. Here are five essential marketing tips tailored for the financial services industry:

Educate Your Audience:

Financial services can often seem complex and intimidating. Create content that explains your services simply so everyone can understand. Use blog posts, videos, and infographics to demystify financial concepts and showcase your expertise.

Finances can be a daunting topic for many people. The world of financial services is filled with complex terms and confusing jargon that can leave individuals feeling overwhelmed and unsure about their financial well-being. As a financial services provider, it is important to educate your audience about the services you offer in a way that is easy to understand.

One effective way to educate your audience is through blog posts. Blogging allows you to break down financial services concepts and share your expertise in a more conversational and approachable manner. By using real-life examples and relatable language, you can help your audience feel more comfortable with financial services.

Leverage Testimonials and Case Studies:

Build trust with potential clients by showcasing success stories from your financial services. Use client testimonials and case studies highlighting how your financial services have helped others achieve their financial goals. This will not only establish credibility but also provide a tangible example of the results your financial services can deliver.

Client testimonials are an effective way to showcase the positive experiences of previous clients. They serve as social proof and can significantly impact potential clients in their decision-making process. Which financial services testimonials do you include? Select ones that align with your target audience and highlight specific benefits or outcomes they have experienced.

Optimize for Search Engines (SEO):

Ensure that your online content is fully optimized with relevant keywords to appear in search results. SEO strategies can help you attract clients searching for online financial services. Make sure your website, blog, and social media profiles are SEO-friendly to improve your online visibility and attract potential clients.

SEO is particularly beneficial for financial services websites because it targets users who are actively seeking financial advice or services, thus leading to higher conversion rates. As financial topics are often sought after for their complex nature, appearing at the top of search engine results can position a financial service provider as a trustworthy authority in this competitive field. Moreover, a well-implemented SEO strategy enhances user experience by making it easier for potential clients to find relevant, authoritative content, fostering trust and credibility—a vital component in the finance industry.

Be Proactive on Social Media:

Different platforms cater to different demographics. LinkedIn can be particularly effective for reaching professionals and business clients for your financial services, while Instagram or Facebook might be better for a broader audience. It’s important to research and understand each platform’s audience before developing a social media strategy.

One way to be proactive on social media is by consistently creating and sharing high-quality content that resonates with your target audience. This can include posting informative articles, interesting visuals, engaging videos, or hosting live events or Q&A sessions. By being active and providing value to your followers, you can build a strong online presence and establish yourself or your brand as a thought leader in your industry.

Offer Free Financial Tools or Resources:

Providing free calculators, e-books, or webinars can add value for prospective clients and capture leads. These resources can be used as part of an email marketing campaign to nurture leads into clients.

You can offer many different types of financial tools and resources that you can offer for free to your potential clients. These can include calculators, e-books, and webinars. By providing these valuable resources at no cost, you can add value for your audience thus capturing leads.

One great way to share these financial service resources is through email marketing campaigns. Statistics found that marketing through email had a conversion rate of 5.8% for the financial services industry. You can create targeted emails that offer these tools and resources to your leads, allowing you to nurture them into clients. This helps build trust with potential clients and also showcases your expertise in the financial services industry.

In addition to email marketing, you can promote these free resources on social media channels or through your website. This can attract new leads and expand your reach beyond just your email list. By consistently offering valuable financial service tools and resources, you can establish yourself as a go-to source for information and advice in the financial services industry. 

Furthermore, providing these free resources can also help differentiate your business from competitors. While others may charge for similar tools or resources, you are offering them for free, showing that you truly value your clients’ financial well-being.

The financial services industry demands a thoughtful and strategic approach to marketing. By educating your audience, showcasing real results, utilizing SEO, engaging with clients on social media, and offering valuable resources, you can build a strong reputation and attract a loyal client base. Your marketing efforts should be consistent, transparent, and tailored to address the unique challenges and opportunities within the realm of finance. With these practices in place, financial services firms are poised to thrive in an increasingly competitive and digital-first marketplace.

Why The AD Leaf for Financial Services Marketing?

The AD Leaf offers various digital marketing services for financial service providers. From Social Media marketing to SEO, we can create a strategy to ensure your business gets the recognition you need to succeed in your industry.

Mastering Ecommerce Marketing Solutions: 11 Proven Strategies to Boost Your Online Sales

Mastering Ecommerce Marketing Solutions: 11 Proven Strategies to Boost Your Online Sales

Ecommerce has catapulted from a convenient option to a necessary and dominant force in the retail world. Ecommerce businesses must have robust ecommerce marketing solutions that attract and retain customers. Here are the critical ecommerce marketing solutions that will give your online store the edge it needs.

Invest in SEO: The Digital Foundation of Ecommerce Success

Search Engine Optimization (SEO) is paramount in developing ecommerce marketing solutions. It directly impacts visibility and search rankings, effectively guiding potential customers to your virtual storefront. In the saturated online market, a strong SEO strategy is your beacon, ensuring that your brand doesn’t get lost in the noise.

Content is King: How Content Marketing Can Drive Ecommerce Sales

Content marketing uses valuable and engaging content to attract and retain a target audience. For ecommerce marketing solutions, this translates to blogs, product guides, and videos that inform and inspire shoppers. By providing this content, you can establish your brand as an authority in your niche, build customer trust, and drive organic search traffic to your site.

Content marketing can also improve your site’s SEO, as each new piece of content provides more opportunities to rank for desired keywords. Forbes emphasizes the importance of high-quality and original content in driving ecommerce sales in this article.

Optimize for Mobile: Adapt to Today’s Shopper

Today’s consumers are constantly moving, and mobile devices are their commerce companions, requiring mobile-first design as part of your ecommerce marketing solutions. An ecommerce site that isn’t optimized for mobile is destined for failure. A mobile-friendly site ensures that your products are accessible and your shopping experience is seamless across all devices, thus improving customer satisfaction.

Start with a responsive design that automatically adjusts to fit any screen size and ensures quick load times. Remember, mobile optimization isn’t just about functionality – it’s a critical component of user experience and SEO.

Upselling 101: Leverage Upselling to Increase Order Value

Upselling is the art of convincing a customer to purchase a more expensive product or to add features that would increase the value of their purchase. Ecommerce businesses can utilize upselling to boost their sales and enhance the customer’s shopping experience.

To upsell effectively, understand your customer’s needs and offer personalized suggestions that align with their purchase intent. Display these upgrades as value-added propositions on your product pages or during checkout. The key is to make the upsell relevant and beneficial to the customer through strategic ecommerce marketing solutions.

Enhance User Experience: The Key to Conversion

User experience (UX) is the backbone of any ecommerce marketing solution. A well-crafted user experience can influence a customer to make a purchase and keep them returning. UX encompasses the design, navigation, and intuitiveness of your online store.

Consider every touchpoint of the customer’s journey, from the landing page to the checkout. Ensure your site’s design is clean and easy to follow, navigation is simple, and checkout is as streamlined as possible. Personalizing the user experience also significantly impacts the customer’s decision-making process.

Addressing Customer Pain Points: An Approach to Ecommerce Success

Every customer has a problem they’re looking to solve, and every problem is an opportunity for your ecommerce marketing solutions to deliver that result. By identifying and addressing customer pain points, you can tailor your products, services, and marketing to meet their needs precisely.

Start by listening to customer feedback through direct interactions or social media. Use this information to innovate and improve your offerings. Highlight your products’ solutions on your site, and consider offering various support channels to assist your customers.

The Abandoned Cart: Solutions for Ecommerce’s Biggest Challenge

An abandoned cart is a significant lost opportunity. According to this article from Forbes, extra costs (48%) are the most common reason customers abandon a cart. Targeted ecommerce marketing solutions can help address this problem. Abandoned carts occur when a customer adds products to their cart but fails to complete the purchase. The reasons for abandonment can be numerous – from unexpected costs to a complicated checkout process.

Combatting this challenge requires transparency on pricing and checkout flow. Consider implementing a one-page checkout, offering multiple payment options, and simplifying the form-filling process.

Track Every Conversion Metric: Data-Driven Decision-Making

To truly understand your customers and their behavior, you must track and analyze their every step on your ecommerce platform; this includes monitoring webpage visits, clicks, cart additions, and completed purchases. By doing so, you can identify strengths, weaknesses, and areas of opportunity within your sales funnel.

With proper data analysis as part of your ecommerce marketing solutions, you can make informed decisions to optimize your site’s performance, improve your marketing efforts, and ultimately increase your sales.

The Power of Capture: Building Your Email Subscriber List

Email marketing is a potent and cost-effective tool in an ecommerce marketing solutions toolbox and is an opportunity to showcase new products, share promotions, and retarget customers. Building and maintaining a robust email subscriber list lets you communicate directly with past, present, and potential customers.

Invest in Remarketing: Nurturing Prospects Who Almost Clicked ‘Buy’

Any robust ecommerce marketing solutions strategy must include a remarketing campaign. Remarketing embodies the finesse of nurturing prospective customers who have demonstrated interest but have yet to finalize a transaction. By re-engaging these potential buyers with targeted ecommerce marketing solutions and personalized messaging, ecommerce businesses remind and incentivize their return, inching them closer to completing the purchase. Persistence paired with relevance is the linchpin of a flourishing remarketing strategy.

Invest in Ecommerce Marketing Solutions with The AD Leaf

Through these 11 formidable ecommerce marketing solutions, any ecommerce venture can amplify its marketing impact and secure a prominent position in the escalating online sales domain. With our seasoned team of marketing experts, we craft a cohesive and tailored blend of these tactics to thrive in the evolving digital trends. By choosing The AD Leaf, your ecommerce venture leverages a partner committed to magnifying your marketing impact, securing your digital sovereignty, and echoing your brand’s presence across the competitive online sales arena.

website design

What Should A Typical Website Design Process Look Like?

“I was talking to a potential client about their new website and it made me think of all future clients, this one is for you” 

Our future potential client has a business website already created in another state. The owner of the company asked the web developer to build their new business website for their recently expanded Florida business. The team reached out to our company because they are in a tough situation without new clients and without prospects. The contact told me, we are going to see the new website in its completed format this Friday! After 2 months of waiting for something….. 

I gasped……I could see the anxst/concern/trepidation in her eyes…..I’m writing this for her/you. 

What Should A Typical Web Design Process Be With My Web Person I Hire? 

When you hire a company to build your website, there is a universal website design process that most reputable web development companies follow to support you, our clients. Most reputable companies will follow a similar set of process.

Style and Branding Meeting 

In order for anyone to design your new website with your specific brand in mind, we must interview you to understand what colors are preferred for your business. Understanding your specific fonts, types of imagery, tone, likes, dislikes, example websites, important functionality needs, and general direction for your new website are all necessary elements to gather at the beginning of the website development process to ensure the construction of all website visual elements are ‘on-brand’. On-brand is simply interal marketing jargon for ensuring your marketing materials capture the breath and the voice of your company through design elements. 

Sitemap 

Once we possess a better understanding of your design pallet, we will begin developing the architecture, page structure or bone structure of your website. Laying out the main heading pages referred to the ‘top level navigation’ pages, then identifying which sub pages will be included often referred to as ‘interior pages’ is the next step in your website design process. Each of your top level navigation pages such as; Home, About Us, Contact Us, Services, Shop, or Products, are all designed differently with a different look and feel. The sub or interior pages, will look like each correlating navigation page. As an example, all of your service pages will have a similar design as your main navigation service page. Once you approve your sitemap, you will start to see your website come to life.

Wireframe 

A wireframe is a blueprint drawing of all top-level navigation or variation pages that have different designs. The wireframe images look much like a blueprint of a house, but a blueprint of your website. It will typically be a black & white raw sketch of boxes, squares, triangles, and raw elements just to show you a really raw & rudimental layout of your website pages that contain different designs. There would be a wireframe for the home page, a different wireframe for the about us page, and a different wireframe for the contact us page. A low fidelity wireframe may be used in client relationships where the client is experienced working with several website designs so elements like the placement of their phone number may simply have the 999-999-9999 in as a placeholder. 

Clients that do not have as much experience with web development relationships may receive a high-fidelity wireframe which will show more specific and client specific elements whereas they would see the placement of their phone number with their actual phone number. The wireframe simply provides the raw overview of ‘placement of website elements on the page’, not the exact content that will be used. As an example you’ll see where a video will be placed, or where the banners will be placed but you won’t see the finished video or completed banners just yet. The wireframe is typically added with custom website or larger website projects and is typically not used in smaller or more templated web design projects. 

Visual Concept

In smaller or templated website projects many companies move directly to the visual concept stage after the sitemap is approved by their client. In custom websites or larger website projects, the visual concept will follow the wireframing stage. In this stage you will see for the first time, a graphic design image of all of your top-level navigation variation pages. Here is where you’ll see your colors, fonts, imagery, videography, and placement of website elements start coming to life. 

By this time, all of your website content should be turned in to your developer which includes all necessary page content, videos, images, sound bytes and graphics you specifically would like to include in your new website design. Your website specific content will start to be included but will not be exclusively added during this stage as there may be elements missing your website developer needs. It’s also important to mention during this stage your focus should be on the overall look and feel of the website, not worrying about links that are not working, or things that are not ‘clickable’. Remember your website is in development and not currently ‘live’. Many things are still not completed so many parts of the functionality will still not work at this time. Focus on the look and feel of each page you see. Do you like the layout? The color scheme, the typography, the sizes of the images, videos, placement of the content, videos, images, etc. 

Mock Up 

This is the 5th and final stage of your website design and development. The mock up is the stage where all of your content is inserted and the latin placeholder content is removed. Your specific website banner(s) are added, videos, images, written text, soundbytes and other contextual content is added. Once the mock up is complete your website will be mostly a completed website and ready to ‘go live’. Your website is still not live at this point so your external page links may not be working. Here is the time you’ll want to look at all of your images, your written text, your videos, sound bytes, etc, to make sure you are satisfied with them to go live.This is the stage for simple image swapping, simple content exchanging, and simple video replacement. This is not the stage for a major structural change on the website or for new pages to be added, or pages to be taken away. This is the stage for 1 last punch list of simple edits to be made and then your website is ready to push live.

Go Live 

This is the point where your website moves from a staging or development environment to the live server on the internet. Your website developer will point your domain name of your website (example: www.apple.com) to the newly migrated website that is now live on a server. They’ll make sure all of the internal page links and external page links are working, your social media profiles are linked, your contact lead form is working and your mobile website is looking as it should on all devices. They’ll also ensure your email is working properly after the website goes live. It’s important to note, there may be some downtime in the switch over from your old website to your new website. That downtime is typically only a few moments, but could take up to approximately 2 hours. 

Why Causes My Website Design Process To Fail? 

  • *Most web development relationships only allow a client to provide 1-round of revisions per-each-stage of the web design process. 
    • One round of revisions for the sitemap, one round for the wireframe, one round for the visual concept and one round for the mock up. Some clients provide feedback in dribs-and-drabs, and some do not take the process seriously so they wait until the very end to provide any feedback. This not only causes massive project delays but you could be in a situation where you are in breach of contract, out-of-scope and owe your web development company much more money as a result of your actions. 
  • *You did not deliver what you promised to deliver on time to your web developer. 
    • It is extremely common for clients to want to save money during the website design process and complete some of the work on their own such as writing their own web page content. In 9 out of 10 situations clients say they will write their own content ,however, do not write the content. In many of these cases, they do not turn it in on time, or at all, and they do not deliver other elements such as videos, images or sound bites in time to complete the website mockup. This failure to uphold your end of the contract also causes massive project delays and additional resources expended by the web development company. In many cases this brings the web development project to an immediate halt. 
  • *The client does not provide real or tangible feedback during each stage of the website process and waits until the end of the line to take things seriously with feedback. 
    • When someone spends time, energy and resources to help you and your business, you should take that seriously and show the same respect in return to provide real and tangible feedback. Saying things like “I hate this, this is horrible, this sucks, this is ugly, are not helpful points of feedback and do not move the project forward towards a resolution”. Also, if you wait until the end of the development process to take it seriously and start ‘looking to provide feedback’ you could be providing feedback that was due 1-3 stages past in the development process, which may subject you to additional charges and cause significant project completion delays. 
  • *The client ghosts to avoid making payments on the bill. 
    • Some clients ghost their vendor when the last payment is due to kick-the-can-down-the-road and avoid paying the final website paymentl. This only hurts you in the long run because the site you have online now is failing, if you even have one active at all. It’s already not helping you convert leads, built sales, transact sales, or support your businesses functionality. By playing games you are not only in breach of contract but hurting you, your family and your business.

More About Website Developement

The website design process involves collaborative brainstorming sessions, wireframing, and iterative design iterations to create a user-friendly and visually appealing online presence. From conceptualizing the layout and structure to selecting color schemes and typography, every step of the website design process is meticulously crafted to deliver an immersive and engaging user experience. Through a blend of creativity, user research, and technical expertise, the website design process transforms ideas into interactive digital platforms that captivate audiences and achieve business objectives.

The Importance of Human-Centric Marketing

The Importance of Human-Centric Marketing

What is Human-Centric Marketing?

Do you view your targeted audience base as a dollar sign or more as a friend in need of a service you provide? 

When you provide a service with the intention of how you can help an entity versus what this entity can provide for you, you’re practicing the art of Human-Centric Marketing. 

As humans living in a fast-paced, and carefree society, we crave more than ever to share a personal connection with those we choose to interact with. This outlook could apply to a simple conversation between two parties or be as involved as to why Mr.Rogers should buy groceries at your store versus John Doe’s, who happens to be located closer to their home. When you understand your targeted audience’s perspective, language, values, beliefs, and goals and tailor your approach accordingly, you’re expressing the traits of Human-Centric Marketing. 

How to Apply a Human-Centric Approach to your Marketing Strategy

Start a Conversation:

Listen to your audience and attempt to understand their motives. Why do they need your service or product? What benefit can you provide this person? When you can coherently understand their niche values, goals, and expectations, you promote a personalized experience. This act will result in your client possessing more confidence in your skill.

Analyze and Adapt:

Make time daily to analyze your client’s analytics. This practice will keep you well informed on your impact on this client and allow you time to implement a new strategy if needed. You will also be able to distinguish how visitors interact with your client’s site. 

Act more Human:

What’s more annoying than a decrease in an analytics report? No one addresses the decrease or provides background as to why the numbers have dropped since the last report. If you’re making all of the right moves as a marketer, you’ll know it’s sometimes normal to see decreases. Where a customer may panic and see something wrong, it is our responsibility to address all impacts our efforts have had, good or bad. It could boil down to the season. If your customer sells sweaters, then a 6 mo vs. 6 mo analytic rundown will compare sales from June. A notoriously hot month and one where sweaters are not likely to be purchased. Explaining that could make all the difference between a customer losing trust & doubting your abilities and a customer learning something new and appreciating the insight you provide, thus increasing their confidence in your Brand.

What benefits will my Brand Absorb from Practicing Human-Centric Marketing?

Identify New Areas of Growth:

Traditional Marketing practices could neglect the ability to pinpoint potential growth opportunities. When you dive into the mind of your clientele to target their specific needs, if your Brand can meet those needs, and how you can address them with strategy and success, you’re implementing a Human-Centric approach. Practice this by creating a persona for your buyer and studying them. Through this technique, you’ll better detect the areas where you need to focus your message and structure your product or service accordingly. 

Promotes Client Satisfaction:

What makes you feel better when you lack confidence in yourself and your abilities? As a human, validation can sometimes be needed. It should be one of several priorities as a marketer to place ease at the forefront of your client’s mind. They request our services because they trust our skills and knowledge and take a great leap of faith when selecting us to increase their brand awareness, generate leads, traffic, or whatever the goal may be. When they jump aboard a sinking ship, they reach for our hand to guide them out of the chaos.  

Strengthen your Brand:

We distinguish our Brand from our competitors by our trademark’s credibility and awareness. This is why many companies showcase the clients they work with, review, and repost content. It all displays to new audience members as a company with a credible reputation. Your Brand stimulates a certain image to your targeted audience, so it’s important to make clients feel valued. Deliver an experience that provides an a-ha moment for your audience, and you’ll notice a positive impact on your brand credibility.

Developing a marketing strategy can be an overwhelming responsibility. Unclench your jaw and relax those shoulders. We’re here to help!

Follow us on Facebook, Twitter, LinkedIn and TikTok for more information about social media marketing and how it can help your business grow.

Understanding Your Social Media Analytics

 

As a business owner, you know the importance of social media for marketing your products and services. But what about understanding the analytics behind your social media efforts? In order to craft a successful social media marketing strategy, it’s important to understand what’s working and what’s not. This can be daunting, but with the right tools and information, it can be easy to get started. By reading and understanding social media metrics, not only will you get a better understanding of your audience, but you’re less likely to make beginner mistakes. 

Before you can effectively choose which metrics to keep your eye on, having clear and defined social media objectives and goals are crucial. Secondly, having the right tools to properly track and analyze data over time will allow you to show a return on investment. 

 

 What Are Social Analytics?

Simply put, the term “social analytics” refers to the practice of collecting and analyzing data related to a person or businesses social media page. By understanding social media analytics you can:

  • Gain a better perspective on current market conditions
  • Understand unique target audience insights and preferences
  • Collect accurate feedback to be used for better, more refined business decisions.

Accurately utilizing and understanding analytics is vital in today’s market for brands that want to make an impact. By adopting the right tools to interpret social conversations, businesses are able to gain valuable insight as to what level of impact their marketing strategies are having on their audience. Unfortunately, not enough businesses are utilizing this information, leading expensive mistakes down the line.

 

Key Metrics to Keep Track of

 

Because social media marketing goals and objectives differ from business to business, there is no one metric that is guaranteed to reach your objective. The most common metrics to track and measure social media are:

  • Engagement: Tells you the level of likes, shares, etc, that you’re posts are receiving.
  • Mentions: Shows how many times your brand name was mentioned in a conversation.
  • Impressions: Let’s you know how many users have seen your brand in visuals on a particular social platform.
  • Virality: How many times has a posts been shared across a network

By effectively understanding and utilizing social media analytics, you are able to take unstructured but valuable data, and turn it into useful information to make informed business decisions.

“Creative without strategy is called ART. Creative with strategy is called advertising”. Jef I Richards

As a business owner without properly understanding your data, creating an effective social media campaign becomes increasingly more difficult and also puts the business at risk for costly mistakes. 

Once you’re able to fully understand the data from social analytics and measure the overall success of your social media strategy, you’ll see a significant return in your marketing efforts. 

Crafting an effective social media strategy takes a lot of time an effort however, with the practical use and understanding of social media analytics business are able to:

  • Help Serve Your Audience Better
  • Help Share More Relevant Content
  • Help Understand Your Competition Better
  • Help Formulate a Better Posting Strategy
  • Help You Identify Micro Influencers Specific To Your Industry
  • Help Improve Your ROI

 

Make the Most of Your Social Analytics

We know we just threw a lot of information at you. Taking a minute to fully understand and implement a social media strategy can be time consuming. That’s why we include a full page optimization included in our social media marketing services here at The AD Leaf Marketing Firm. Our team of Social Media Specialists will not only create eye-catching and captivating content for your business, but also, optimize, monitor, and interpret all of your social media data to create an engaging social media strategy to elevate your business. 

We’d love to be your trust advisor and help you and your business grow.

Contact us to speak with one of our experts and bring your social media vision to life

Common Myths & Misconceptions About Website Development

Are You Under The Wrong Impression?

When it comes to the process of website development there are certainly a lot of grey areas. The majority of people who build websites do so on just drag and drop CMSs like Wix or Weebly and the results really show it. Often times these websites come out clunky and the optimization options you have are very limited. So you decide to look into hiring professionals to get your website done, but the main issue is you don’t have any idea what they are talking about or what the work really entails. Well, we are here to shed some light on the topic at hand!

Myth: You Can Develop An Effective Website In Just One Weekend
While this would be the best-case scenario it simply isn’t something that’s feasible. It is common for it to take up to a week if not longer to get the full website up and running it all depends on how big the website is. The only time development could take about a weekend is if only a landing page is being built. Do not be under the impression that there is a ready-made template that will fit your website needs. Custom-built websites are the only acceptable way to build websites. 
 
Myth: Website Developers Strictly Write Code
While it does take code do write code that is far from everything that gets done on a website. Website developers are masters at optimization in many different forms. Here are a few things that web developers keep in mind while on projects:
  • Website speed optimization
  • Image Compression
  • Caching and server performance
  • Security
  • Design aspects to increase user experience
  • Evaluating the optimal design for optimized lead generation
  • etc.

Myth: Website Development Needs To Cost A Fortune 

A lot of other website development companies will probably hate us for this statement but it is the truth. A lot of the time clients of website development companies are being WAY OVERCHARGED. There are instances in which they will charge people for the smallest things. One of the most annoying things to us as a company is receiving a client that was being grossly overcharged by other development services. Those companies do nothing but capitalize on ignorance and it is a horrible thing to do. That is why we are crystal clear about what we are doing, how we do it, etc. Just to ensure we step out in front of the curtain and you can rest assured knowing we are working WITH the client in achieving their website dreams.
Myth: Developers Only Handle One Project At A Time
While sometimes we wish that was the case it is not, website development agencies are constantly bouncing around on projects to try and get as much done as possible as quickly as possible. If we are ever feeling burnt out on a website we will move our focus over to another one just so we can come back refreshed so that we can only bring the highest quality content!
 
Myth: Once A Site Is Launched You Cannot Make Changes
Reuploading websites with fresh new content is actually always an amazing thing to do! It shows search engines that the website is still active. With our services, we offer website maintenance services that covers any changes you want to be made to your website!
 
Myth: Contacting The AD Leaf Is A Bad Idea
Okay so this is a myth we made up because let’s be honest it is NEVER a bad idea! We are here to answer all of your questions and help you through your website development process as well as after it all! If you are ready to take YOUR website to the next level then contact us today!
Google Reviews For Businesses

The Importance Of Google Reviews For Businesses

Reviews are extremely important for any product or business. How many times do you look up reviews for a movie before buying tickets to the theater? If you’re going to be spending a lot of money on something, you’ll want to make sure that it has a good reputation! That is why we here at the AD Leaf Marketing Firm know how imperative it is to have Google reviews for businesses. This is especially true when it comes to local SEO. Having consistent reviews is a great way to show Google that your business is reputable. Thus, this improves your chances of ranking on some of the more difficult search queries in your area!

How To Get Customers To Leave A Google Review

The first thing to consider when asking for reviews from customers, did they enjoy their experience with the service/product? You want to ensure that the customer had the best experience possible with your services & that you are 100% sure that they will leave good feedback! If they did have any issues, it is better to take their feedback internally and fix those mistakes before asking for a review. This way you can maximize your chances of getting those 5-star reviews! You’ll also want to have your review link readily available so that you can give it to the client once they are done! All you need to do to find it is log into your Google My Business, click Share Review Form, and copy the link! Those reviews will show up directly on your GMB listing making it easy to access later on!

High-Quality Google Reviews For Businesses Increases Brand Reputation

Increasing your brand reputation isn’t as simple as getting as many reviews as possible. However, getting high-quality 5-star reviews is the key to improving your local SEO search results!  These kinds of reviews show that your business has a reputation for satisfying your customers! If a customer does leave a review, be sure to show your appreciation for it, as the customer really doesn’t get anything in return for leaving a review!  Not only that but responding to the reviews and engaging with them show that you have great customer service! You want to connect with your customers to truly understand how they feel about your products/services. This is how you can find improvements to your business to help deliver top-tier services. You also want to ensure that you are not soliciting reviews with incentives. This is considered a harmful practice by Google and if caught you will lower your SEO scores!

Removing A Bad Review

If you do happen to get a bad review, there is a simple way to get them removed! You may flag the review as inappropriate as long as your reason is within one of these categories:

  • Spam and fake content
  • Off-topic
  • Restricted content
  • Illegal content
  • Terrorist content
  • Sexually explicit content
  • Offensive content
  • Dangerous & Derogatory Content
  • Impersonation
  • Conflict of Interest

You never want to see a bad review, so it is best to flag these reviews as soon as you see them, as they can damage your reputation if not rectified. You may also take a look at Google Business Profile Help page on the matter for a more in-depth answer on the subject!

How The AD Leaf Can Help With Google Reviews For Businesses

The AD Leaf Marketing firm is here to help your business grow! Getting reviews isn’t as easy as just requesting them from your customers. That’s where our assistance can come in handy! Our Specialists will optimize your GMB listing & your website to ensure that you are generating as much organic traffic as possible! They will also help maintain your GMB with all the updated information & services that your business provides! If you have any questions about Google My Business, SEO, or any of our other services then contact us today! You can reach us at 321-255-0900

3 Common Issues with your Social Media

3 Common Problems and Solutions for Your Social Media

Preach it! Social media is first and foremost; what? Social! Second, it is layered and complex.

Often small businesses, companies, and brands jump online with great enthusiasm. They gather their product photos and service videos and fill in those ‘about’ sections. Then it’s on to writing captions, tweets, and figuring out what hashtags are for.

Social Media presence? Check!

 Everyday struggles and misunderstandings we often hear:

  1. “But I have 6,000+ followers; how come no one is coming into my store?”

Problem:
Generally, the first question is ‘How did you attain said followers?’
Then the next question is, ‘when was the last time you saw them engaging with your content?’ 

We often ask, ‘who is your target audience?’ And you can’t just say ‘people who want to come to my store.’

Worst case scenario:

  • You bought those followers.
  • They have never engaged with your content.
  • You don’t understand what a target audience is.

If this is you – you don’t have to feel embarrassed. You are not alone. These are widespread issues. 

Solution: Here is a metaphor for you. Imagine you drop by a networking party, and everyone there is on your follower list. The location is your business, whatever that may look like. People are all in the same room but gathered in groupings according to shared interests and for this scenario, let’s just say you only have 15 minutes to spend there. 

 Ask yourself:

  • Are my friends and family there? If not, have you invited them? – Invite your friends and family to like and follow your social media platforms. They can often be your biggest advocates!
  • Are people there because they want to be? Essentially are they being paid to be interested in you? This is why fake followers or bought followers are not that great. At first glance, it looks like you are popular. But, we all know that popularity contests are not always what they seem. People will read the room, and it will soon become evident that no one is interested.
  • Do I want to make an announcement to the whole room OR have a few brief, poignant conversations with a few of those that have decided to show up? Think about what would grow deeper connections at this moment, keeping each individual connected. Sometimes that is sending a private direct message on Instagram to a new follower. “Thank you for following!” or share a post about the most recent charity your company is an advocate for supporting. Better yet, answer the most common question everyone seems to have when they call your location.
  • There are so many genuine ways to interact with followers in a personalized way that keep them as followers, keep them engaged, and eventually lead them to your store. Loyalty is built moment by moment and post by post, not all at once.

2. “I keep getting private messages in my Instagram offering to repost my content, or an account has offered to help me grow my follower count multiple times.”

Problem: The only comments you are getting are from these random accounts that seem to have thousands of followers, but they are all very obscure and odd.

Solution: Ignore and delete them. Most of those “dm us for (blank)” are scams. These scenarios should always go without saying – If someone is offering you something for free on the internet – ask ‘what’s the catch?’

3. Post Frequency:

“Our team posts every day! Sometimes 3 or 4 times a day. Why doesn’t anyone interact with our content?”

Our response: Please tell me you mean to say you are posting your stories on Facebook or Instagram. Otherwise, you are inundating your audience and crowding their news feeds. Many of them that continued to follow may have likely hidden your content to get a break. 

Or, on the other side of the spectrum – “I post maybe once a month or two, at least to let people know we have sales. But we don’t have many followers.” Usually, this is followed up with “I just don’t have the time to post that frequently.”

Problem: We get it. The world of Facebook, Instagram, Twitter, Pinterest, LinkedIn, and TikTok is becoming more layered and complex to navigate with every phone and App upgrade. No wonder there are college courses and specialized fields made for it. 

Solution: For small businesses, at the very least on most platforms, you should be sharing content four times a week. Each piece of content should have the goal of brand awareness and engagement. Note: Not just promotions or calls to action. 

Can you see the common thread?

In the Social Media world, you cannot talk at your audience or show up when it’s most convenient. Most of your audience is not ready to buy. The goal of your social platforms is that when they are ready to buy, your brand is at the top of their minds. There is a lot to know, much to learn (always), consistently so much to do. 

If you see these 3 common social media issues and say “that’s me!” or you are doing your best to conquer these mountains and still not seeing results – you know whom to call! We got you covered! With our broad scope of social media professionals here at The AD Leaf, we’d be delighted to serve your company through your social media platforms. Don’t have them yet? We can advise you on the best ones to use and set them up for you. We can do your Facebook, Instagram, LinkedIn, Twitter, TikTok, and more!  Let’s collaborate to see your platforms, rise, come alive, and thrive! Give us a call at (321) 255-0900, or complete our contact form