If you’re a small business looking to launch a Google ads campaign for your company, you may think you can’t afford this type of pay per click advertising. Alternatively, you may want to learn how to run a paid search campaign yourself which is a valuable skill to have. However, it can be time-consuming to manage campaigns while simultaneously managing your business. If you make an attempt to rush in without performing the proper research, you will probably make common beginner’s mistakes and blow your budget with nothing to show for it. This is the main reason why it is best to have a reputable digital marketing agency to handle your Google ads management for you.

Why Use Google Ads Campaigns For Your Small Business?

Reach People When They’re Looking For You

If you target the right keywords with your Google ads, you can get in front of potential customers at the exact moment they’re looking for your products. Having an ad that serves up your products on relevant keywords is a great way to get new customers.

Target Based On Your Location

If you run a local business, you don’t care about appearing in search results outside of your area. Google Ads lets you target your searches based on your location, which can help you get in front of potential customers near you.

Target Multiple Audiences That Use The Same Product

If you sell products that can appeal to multiple different audiences, Google ads can help you reach those audiences by letting you target different keywords. PPC ads would let you target each audience individually by using industry-specific keywords. For example, “Rustic coffee table” and “Western-style wooden tables” may apply to similar products, but they attract very different audiences—Google’s pay per click ads and campaigns let you target both.

Send People To Specific Landing Pages For Products/Services

When someone clicks on an ad, they get sent to a landing page on your website. One of the strengths of launching a Google ad is that you get to choose that page. A lot of people send pay per click traffic to their home page, which is ok, however, it is not ideal. But one of the major strengths of Google ads is that you can send people to your customized landing pages that are optimized to convert. By sending people to landing pages that offer what they’re looking for, you can increase your chances of converting them into customers.

Track Results Easily

With Google ads, you can track click-through rate, cost-per-click, ad spend, as well as conversion rate on your landing pages. You can also split test different ad copy and landing pages easy to maximize your ROI.  Return on investment is a huge consideration for your marketing budget, and Google ads won’t leave you guessing.

Get Results Quickly

Other approaches to getting seen in search engines can take a long time to start working. The conversion process is longer and more difficult to measure. Google ads aren’t a silver bullet, but they will get you results much faster than most other marketing tactics. If you have the know-how, products, ad copy, and landing pages together already, Google ads are a simple way to start getting sales.

Google ads and other pay per click platforms, like search engine optimization, helps companies to get their brands seen by customers searching for relevant search terms. Both of these digital marketing techniques help to increase your boost your website’s ranking so that it appears higher up on search engine result pages. Search engine optimization is a slower, long-term, organic method, whereas paid search is often a quick fix option, providing your business with a short burst of visibility which can be beneficial for temporary promotions or to publicize the launch of a new product or service.

If you require management for your Google ads campaign and looking to find a company that offers services for your small business, here are items that will be incorporated with your package below:

• One-off set up costs
• Regular reports and analytics
• Fixed monthly costs
• Optimization of existing pay per click campaigns
• A dedicated accounts manager
• Keyword performance and campaign monitoring
• Budget recommendation
• No minimum spend requirement

At The AD Leaf Marketing Firm®, we understand that not every business has the time to invest their full efforts into PPC Ads. To learn more about how Google ads campaign management can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

 

If you’re a small business owner or a startup, you may be developing a new product line or service for your potential customers. However, there’s this doubt in your mind that your product launch may fail. You’re probably thinking, “What if it fails?”, or “If I lose profits, how can I recover?”. To prevent any doubt, This is where you should run a small test to see if there’s a market for your product/service in the first place. As a business owner, you’ll always be excited when it comes to product launches. But, if you don’t do proper testing, your doubts could potentially become your reality. In this post, we would like to give you more ways on how you should test your new product with Google Ads.

How Do You Test The Market For A New Product With Google Ads?

• Market Research
• Set Up A Landing Page
• Choose A Budget That You’re Comfortable Spending
• Analyze Results From Your Campaigns

Market Research

This is your first step to testing your new product, implementing a good old fashion market research. As you form your business idea, take the time to learn more about the market for your product. In particular, get into the minds of your customers, scope out your competition, and get up to speed on industry trends.

Set Up A Landing Page

Once you put together a profile of your customer wanting to purchase your new product, you’re going to set up a strong landing page. Since your product won’t be ready for the market, set up a page with some info on the product you are planning on launching. Also, use an email capture form so you can gather email addresses of interested buyers. At the same time, give them an incentive to sign up such as sneak peeks, early updates or first access to your product is a great incentive to get an email address.

Choose A Budget That You’re Comfortable Spending

Of course, you should always use a budget that your comfortable spending when you’re testing your new product. You’ll need to set the maximum cost per click you are willing to spend as well as your daily budget. Not setting these properly could cause you to burn through your test budget too quickly.

Analyze Results From Your Campaigns

If you find that there is a steady stream of traffic responding to your Google Ads you will know that there is a market and demand for the product or service you are developing. Once you begin capture email addresses from your landing page, you can contact your potential customers when you are ready to launch your new product. On the other hand, if no one is responding to your ads you may decide that the challenge in finding buyers may outweigh the potential for your product. Tweak your ads by changing up your headlines and description as well as researching and adding relevant keywords to your campaigns.

At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into PPC Ads. To learn more about how investing in Google Ads can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

 

Google had announced a recent important Google Ads update. They are requiring all advertisers on their platform “to complete a verification program in order to buy ads” on the Google Ads network. This idea was brought up previously. However, the program is now being activated for all advertisers now. As Google explains here, certain advertisers will be required to submit some form of verification that will prove the legitimacy of their legal business or their individual name. This, of course, will be done through providing supporting documentation.

The verification program will first begin in the United States and will apply to Search, Display and YouTube advertisements. However, over time, it will be rolled out globally. Other details include that advertisers that are required to complete the verification program will be notified and given 30 days to complete and submit the verification form. Once the advertiser submits it, it will take about three to five days for Google to verify the information given. However, failure to fully complete the given program within the 30 days may result in not only ad restrictions, but Google may also stop your ads all together.

Google will also be adding new ad disclosures to each advertisement. Such disclosures will display the advertiser’s name and country. Overall, the verification program will involve the following:

• Business incorporation documents
• Personal identification methods
• Operating geography (country, etc.)
• Possibly other forms of proof to verify who they are

 

Why Google Ads Is Rolling Out This Program

According to the announcement from Jack Canfield, Director of Product Management, Ads Integrity, Google is trying to “provide greater transparency and equip users with more information about who is advertising to them”. He also further explains the following:

“This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.”

 

What Changes Users Will Experience in Ads

As mentioned earlier, Google is planning to add disclosures to all ads that are verified. This disclosure will simply give details on the identity of the advertiser. A small downwards arrow will be added to such ads, and when pressed, it will show a “Why this Ad?” option. Upon pressing this option, the following option will appear:

• Advertiser name
• Country location
• A toggle option to stop receiving ads from them

For Display ads, the following information will be available on the Ad Choices icon, or the “x” that is on the following banner. For YouTube ads, the disclosure information can be viewed by clicking the “i” icon, as well as the three dot icon in the ad.

 

What Does This Change Mean?

Some would argue that there are both some positives, but also some downsides to the Google Ads update. The security aspect is a great improvement, as this would help keep out illegitimate advertisers from using Google Ads and competing against real users. However, a possible downside is that there could be an influx of accidental clicks. This is due to the fact the disclosure arrow is being added to each advertisement is actually very small, and some people may accidentally click the ad rather than the small arrow symbol.

As you well know, the world is in a major panic because of COVID-19. Not only is it affecting the lives of others, but it is also affecting businesses on a local and global scale (offline and online). Also, If you’re a business that implements online campaigns (Google, Bing, etc…) and PPC management strategies, you may have these questions come to mind:

• Should I pause my campaigns in order to manage expenses?
• Should I scale back my budget?

These are important questions to ask and hard decisions to make should you want to play on the defensive end. However, there’s always a flip side.

You can take charge of your business in this crisis by playing on the offensive end. There’s a popular saying that goes like this:

“When Everyone Goes Right, You Go Left.”

We’re not saying you should go crazy on your spending, but to keep your business moving forward so you can gain profits for your survival.

This is where you, as a business owner, will need to courageous, flexible, creative, and patient with our ever-changing environment.

In this post, we’ll provide some tips on how you can manage your PPC campaigns during the COVID-19 pandemic.

Adjusting Your Budget and Spending For PPC Management

We mentioned earlier about pausing your PPC campaigns or scaling back your budget. Of course, pausing a PPC campaign would be considered playing defense. But what about scaling back your budget?

This may be also be considered playing defense but you’re actually playing both ends of the floor (We know we’re using sports references).

Instead of spending $100 a day on a campaign, cut your budget in half and spend $50. Also, take a look at your campaigns to see where you’re getting more clicks and conversions and focus your attention there.

Let your campaigns run for a week, look at your data, then adjust your budget and spending accordingly to see if you’re gaining a profit or taking a loss.

Mentioning Your Business Proposition In Your Ad Copy

Many businesses are closing their doors which means that many people will be staying at home which also means that many people will be online. This is where you can take advantage and pivot your message by adding a promotion on your PPC campaigns.

For example, if you’re a restaurant business, you can add a discount of 5% on orders that are over $40 if they apply a particular coupon. In addition, you can provide a Free Touchless Delivery Service in your message to show that you’re concern about their health and want to protect them.

Of course, whatever promotion that you’re providing to your customer, make sure it’s adjusted on your website.

Now that you know how you can manage your PPC campaigns during the COVID-19 pandemic, you’re fully equipped to make a decision to play defense or offense for your business.

There’s no reason why you should just sit on the sidelines. Your competitors are experiencing the same fears you are, but at least you can take matters into your own hands by using sound PPC Management principles as well as having your PPC campaigns online so your business can survive in the upcoming future.

If you’re in need of PPC Management for your campaigns,  contact the team at The AD Leaf ® Marketing Firm and learn how you can grow with us today and weather the storm that is COVID-19!