Case Study - Chatham Comfort Controls

Established the company brand, built brand awareness, added 3 trucks to their business in 6 months! :

  • We have redesigned and refreshed with a relevant, modern, fully-custom look, feel & functionality. We considered elements customers find valuable including ease of contact, relevant calls to action, location specific landing pages and specific company branding with “Follow The Penguin”.
  • The AD Leaf ® has created additional, relevant, and community based social media platforms to educate and build an ecosystem with Chatham’s customer trade area to establish their social community, growth, brand identity and customer base. We’ve expanded their clientele to more commercial accounts(lots and lots of boiler installs) while maintaining the residential furnace business.  We’ve also added a regular email marketing campaign which constantly links the importance of servicing your equipment, ultimately adding additional jobs.
  • The AD Leaf ® has improved the organizations online reputation and brand identity through Google and Bing’s search engines, Google Guarantee, Facebook Ads, Email marketing.


Key Achievements

Social Media community growth has increased 18,000% in 6-months..

Website traffic has increased monthly to 900% growth M.O.M(Month Over Month).

Sales have increased 150% Year over Year 2017, 178% 2018 and we are on pace at %120 in 2019.


“You Guys ARE THE BEST!”, Owner and President Jon D.


About Chatham Comfort Controls

Chatham Comfort Controls goal was to dominate the south side of Chicago’s HVAC business.  The AD Leaf ® has established Chatham Comfort Controls brand, increased brand awareness and generates qualified leads of individuals and entity’s seeking the heating and cooling repair and services.

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