As a business owner, you know the importance of social media for marketing your products and services. But what about understanding the analytics behind your social media efforts? In order to craft a successful social media marketing strategy, it’s important to understand what’s working and what’s not. This can be daunting, but with the right tools and information, it can be easy to get started. By reading and understanding social media metrics, not only will you get a better understanding of your audience, but you’re less likely to make beginner mistakes.
Before you can effectively choose which metrics to keep your eye on, having clear and defined social media objectives and goals are crucial. Secondly, having the right tools to properly track and analyze data over time will allow you to show a return on investment.
What Are Social Analytics?
Simply put, the term “social analytics” refers to the practice of collecting and analyzing data related to a person or businesses social media page. By understanding social media analytics you can:
- Gain a better perspective on current market conditions
- Understand unique target audience insights and preferences
- Collect accurate feedback to be used for better, more refined business decisions.
Accurately utilizing and understanding analytics is vital in today’s market for brands that want to make an impact. By adopting the right tools to interpret social conversations, businesses are able to gain valuable insight as to what level of impact their marketing strategies are having on their audience. Unfortunately, not enough businesses are utilizing this information, leading expensive mistakes down the line.
Key Metrics to Keep Track of
Because social media marketing goals and objectives differ from business to business, there is no one metric that is guaranteed to reach your objective. The most common metrics to track and measure social media are:
- Engagement: Tells you the level of likes, shares, etc, that you’re posts are receiving.
- Mentions: Shows how many times your brand name was mentioned in a conversation.
- Impressions: Let’s you know how many users have seen your brand in visuals on a particular social platform.
- Virality: How many times has a posts been shared across a network
By effectively understanding and utilizing social media analytics, you are able to take unstructured but valuable data, and turn it into useful information to make informed business decisions.
“Creative without strategy is called ART. Creative with strategy is called advertising”. Jef I Richards
As a business owner without properly understanding your data, creating an effective social media campaign becomes increasingly more difficult and also puts the business at risk for costly mistakes.
Once you’re able to fully understand the data from social analytics and measure the overall success of your social media strategy, you’ll see a significant return in your marketing efforts.
Crafting an effective social media strategy takes a lot of time an effort however, with the practical use and understanding of social media analytics business are able to:
- Help Serve Your Audience Better
- Help Share More Relevant Content
- Help Understand Your Competition Better
- Help Formulate a Better Posting Strategy
- Help You Identify Micro Influencers Specific To Your Industry
- Help Improve Your ROI
Make the Most of Your Social Analytics
We know we just threw a lot of information at you. Taking a minute to fully understand and implement a social media strategy can be time consuming. That’s why we include a full page optimization included in our social media marketing services here at The AD Leaf Marketing Firm. Our team of Social Media Specialists will not only create eye-catching and captivating content for your business, but also, optimize, monitor, and interpret all of your social media data to create an engaging social media strategy to elevate your business.
We’d love to be your trust advisor and help you and your business grow.
Contact us to speak with one of our experts and bring your social media vision to life
